Prashant Mishra

3 min read

Beyond Traditional eCommerce Analytics: Insights to Action with ML/AI – Part 2 of 2

In the first part of the blog series “How to Turn Traditional eCommerce Analytics Into Actionable Insights - Part 1 of 2” the focus was to modernize your digital commerce analytics and achieve actionable insights. Being able to collect, analyze, and...

2 min read

How to Turn Traditional eCommerce Analytics Into Actionable Insights - Part 1 of 2

Take advantage of Google’s data processing prowess through AAXIS Data Insights to make superior decisions in real time. A fast, reliable and cost-effective way to combine your digital interaction data with all your back-end data points using Google Cloud...

1 min read

Google the Data Processing Powerhouse

Google is one of the pioneers in harnessing the power of data. Over the years google has put its research and development strength to build data platform that touches the lives of billions of people around the world every day. It was inevitable for...

3 min read

Digital Marketing Vs. Traditional Marketing: What Makes Them So Different?

The modern marketing executive needs to consider a lot when creating the perfect marketing mix. One of the things to consider is whether to focus more energy on traditional or digital marketing. Some companies would benefit more from one type than they...