---
title: AAXIS Digital - Insights Blog | Customer Engagement
description: Customer Engagement |
---

# **Insights **from the Team

 

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### Customer Engagement

[![](https://www.aaxisdigital.com/hs-fs/hubfs/Copy%20of%20Blog%20Featured%20Image%20Aug%202023%20(21).png?width=1200&height=627&name=Copy%20of%20Blog%20Featured%20Image%20Aug%202023%20(21).png) ](https://www.aaxisdigital.com/insights-blog/millennial-and-gen-z-buyers-push-higher-expectations-for-b2b-sellers)

#### [Millennial and Gen Z buyers push higher expectations for B2B Sellers](https://www.aaxisdigital.com/insights-blog/millennial-and-gen-z-buyers-push-higher-expectations-for-b2b-sellers)

![Picture of Andy Wagner](https://www.aaxisdigital.com/hs-fs/hubfs/AAXIS_January2020%20Theme/images/Andy_2-small-Square-128x128-1.jpg?width=30&name=Andy_2-small-Square-128x128-1.jpg) [Andy Wagner](https://www.aaxisdigital.com/insights-blog/author/andy-wagner):

Millennial and Gen Z professionals now constitute 64% of business buyers according to a new report from Forrester Research Inc. As this...

[Customer Engagement](https://www.aaxisdigital.com/insights-blog/tag/customer-engagement) [Digital Commerce](https://www.aaxisdigital.com/insights-blog/tag/digital-commerce)

[![](https://www.aaxisdigital.com/hs-fs/hubfs/Key%20capabilities%20to%20deliver%20an%20amazing%20post-order%20experience%20%20%20%20in%20B2B%20eCommerce.png?width=1200&height=627&name=Key%20capabilities%20to%20deliver%20an%20amazing%20post-order%20experience%20%20%20%20in%20B2B%20eCommerce.png) ](https://www.aaxisdigital.com/insights-blog/7-key-capabilities-to-deliver-an-amazing-post-order-experience-in-b2b-ecommerce)

#### [7 Key Capabilities to Deliver an Amazing Post-Order Experience in B2B eCommerce](https://www.aaxisdigital.com/insights-blog/7-key-capabilities-to-deliver-an-amazing-post-order-experience-in-b2b-ecommerce)

[Barathan Sivabalan](https://www.aaxisdigital.com/insights-blog/author/barathan-sivabalan):

In the ever-evolving business landscape, the combined force of Millennials and Gen Z commands a staggering 64% of business buyers. Their influence is...

[Customer Engagement](https://www.aaxisdigital.com/insights-blog/tag/customer-engagement) [Digital Commerce](https://www.aaxisdigital.com/insights-blog/tag/digital-commerce) [eCommerce](https://www.aaxisdigital.com/insights-blog/tag/ecommerce)

[![](https://www.aaxisdigital.com/hubfs/traditional-vs-digital-marketing.jpg) ](https://www.aaxisdigital.com/insights-blog/customer-engagement/digital-marketing-vs-traditional-marketing-what-makes-them-so-different)

#### [Digital Marketing Vs. Traditional Marketing: What Makes Them So Different?](https://www.aaxisdigital.com/insights-blog/customer-engagement/digital-marketing-vs-traditional-marketing-what-makes-them-so-different)

![Picture of Prashant Mishra](https://www.aaxisdigital.com/hs-fs/hubfs/AAXIS_January2020%20Theme/images/Prashant-Mishra-headshot-128x128-1.jpg?width=30&name=Prashant-Mishra-headshot-128x128-1.jpg) [Prashant Mishra](https://www.aaxisdigital.com/insights-blog/author/prashant-mishra):

The modern marketing executive needs to consider a lot when creating the perfect marketing mix. One of the things to consider is whether to focus...

[Customer Engagement](https://www.aaxisdigital.com/insights-blog/tag/customer-engagement)

[![](https://www.aaxisdigital.com/hubfs/disney-approaching-digital-transformation-fighting-disruption.jpg) ](https://www.aaxisdigital.com/insights-blog/customer-engagement/disney-approaching-digital-transformation-fighting-disruption)

#### [How Disney is Approaching its Digital Transformation and Fighting Disruption](https://www.aaxisdigital.com/insights-blog/customer-engagement/disney-approaching-digital-transformation-fighting-disruption)

![Picture of Andy Wagner](https://www.aaxisdigital.com/hs-fs/hubfs/AAXIS_January2020%20Theme/images/Andy_2-small-Square-128x128-1.jpg?width=30&name=Andy_2-small-Square-128x128-1.jpg) [Andy Wagner](https://www.aaxisdigital.com/insights-blog/author/andy-wagner):

Disney’s $52bn acquisition of 21st Century Fox assets may have caused some causal observers to be surprised. However, if you have been following...

[Customer Engagement](https://www.aaxisdigital.com/insights-blog/tag/customer-engagement) 

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