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Millennial and Gen Z buyers push higher expectations for B2B Sellers
Millennial and Gen Z professionals now constitute 64% of business buyers according to a new report from Forrester Research Inc. As this...
Customer Engagement
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Digital Marketing Vs. Traditional Marketing: What Makes Them So Different?
The modern marketing executive needs to consider a lot when creating the perfect marketing mix. One of the things to consider is whether to focus...
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How Disney is Approaching its Digital Transformation and Fighting Disruption
Disney’s $52bn acquisition of 21st Century Fox assets may have caused some causal observers to be surprised. However, if you have been following...