Millennial and Gen Z buyers push higher expectations for B2B Sellers
Millennial and Gen Z professionals now constitute 64% of business buyers according to a new report from Forrester Research Inc. As this...
Customer Engagement
7 Key Capabilities to Deliver an Amazing Post-Order Experience in B2B eCommerce
In the ever-evolving business landscape, the combined force of Millennials and Gen Z commands a staggering 64% of business buyers. Their influence is...
Digital Marketing Vs. Traditional Marketing: What Makes Them So Different?
The modern marketing executive needs to consider a lot when creating the perfect marketing mix. One of the things to consider is whether to focus...
How Disney is Approaching its Digital Transformation and Fighting Disruption
Disney’s $52bn acquisition of 21st Century Fox assets may have caused some causal observers to be surprised. However, if you have been following...