Growing customer relationships and market share is a continuous battle in the best of circumstances, but even more challenging when the customer experience is plagued with feature & platform instabilities or struggles to scale with your success.
Operating a digital commerce solution today is often a team effort to support all the complexities and mix of platforms involved but you don't always have control - even if you own the budget - over how requests & activities are prioritized as you work to exceed customer expectations.
Increasingly, Marketing & eBusiness teams are looking for a solution that enables them to improve and control the stability & predictability of new feature releases that can compliment and work as an extension of their internal teams.